Kallan&Co

Background

Helsinki Partners connects the City of Helsinki with the world, encouraging visitors, talent, and businesses to experience all the city has to offer.

Their work highlights the city as a home for talent, visitors and businesses.

Over a long-term partnership, Kallan&Co collaborated with Helsinki Partners on a range of projects, including strategy, brand development, digital marketing, content strategy, campaigns, live shoots, and the MyHelsinki website.

The collaboration extended to internal activation of the brand, ensuring it resonated not just externally but within the expansive ecosystem of the city itself.

Background

Helsinki Partners connects the City of Helsinki with the world, encouraging visitors, talent, and businesses to experience all the city has to offer.

Their work highlights the city as a home for talent, visitors and businesses.

Over a long-term partnership, Kallan&Co collaborated with Helsinki Partners on a range of projects, including strategy, brand development, digital marketing, content strategy, campaigns, live shoots, and the MyHelsinki website.

The collaboration extended to internal activation of the brand, ensuring it resonated not just externally but within the expansive ecosystem of the city itself.

Background

Helsinki Partners connects the City of Helsinki with the world, encouraging visitors, talent, and businesses to experience all the city has to offer.

Their work highlights the city as a home for talent, visitors and businesses.

Over a long-term partnership, Kallan&Co collaborated with Helsinki Partners on a range of projects, including strategy, brand development, digital marketing, content strategy, campaigns, live shoots, and the MyHelsinki website.

The collaboration extended to internal activation of the brand, ensuring it resonated not just externally but within the expansive ecosystem of the city itself.

Challenge

Helsinki has so much to offer — an incredible quality of life, a spirit of innovation, and a deep connection to its people — all within a country celebrated as the happiest in the world for seven years straight.

But despite these strengths, its brand fell short of capturing the city’s full potential on the world stage. The challenge was to elevate Helsinki’s presence and evolve the brand to connect more meaningfully with international audiences.

This came at a pivotal moment for Helsinki Partners, as they merged their business and talent initiatives with their visitor-focused efforts. The task was to create a unified experience that spoke to visitors, talent, and businesses alike — showcasing what truly sets Helsinki apart.

Challenge

Helsinki has so much to offer — an incredible quality of life, a spirit of innovation, and a deep connection to its people — all within a country celebrated as the happiest in the world for seven years straight.

But despite these strengths, its brand fell short of capturing the city’s full potential on the world stage. The challenge was to elevate Helsinki’s presence and evolve the brand to connect more meaningfully with international audiences.

This came at a pivotal moment for Helsinki Partners, as they merged their business and talent initiatives with their visitor-focused efforts. The task was to create a unified experience that spoke to visitors, talent, and businesses alike — showcasing what truly sets Helsinki apart.

Challenge

Helsinki has so much to offer — an incredible quality of life, a spirit of innovation, and a deep connection to its people — all within a country celebrated as the happiest in the world for seven years straight.

But despite these strengths, its brand fell short of capturing the city’s full potential on the world stage. The challenge was to elevate Helsinki’s presence and evolve the brand to connect more meaningfully with international audiences.

This came at a pivotal moment for Helsinki Partners, as they merged their business and talent initiatives with their visitor-focused efforts. The task was to create a unified experience that spoke to visitors, talent, and businesses alike — showcasing what truly sets Helsinki apart.

The Strategy

The strategy for Helsinki’s brand was built around a central vision: “Welcome to Your Happy Place.”

This captured not only the city’s position in the happiest country in the world but also its welcoming spirit and the idea that happiness is deeply personal — something everyone can discover for themselves.

To bring this vision to life, the brand took on a tone that embodies the ethos of “real, not perfect” — a deliberate departure from overly polished narratives to something more honest, human, and relatable. The brand was anchored by key pillars that showcased Helsinki’s unique strengths:

Belonging, where everyone feels at home; planet-friendly living, reflecting the city’s leadership in sustainability; nature, emphasizing the seamless connection between urban lifeculture and design, which shape the city’s character; tomorrow’s innovation today, highlighting its forward-thinking edge; and wellbeing, a core value that underpins the city’s way of life.

These pillars informed every aspect of the brand, creating a cohesive experience that wasn’t just visually and verbally distinctive but authentically connected to what makes Helsinki extraordinary. It’s a brand designed to resonate personally, inviting the world to experience the city in their own way.

The Strategy

The strategy for Helsinki’s brand was built around a central vision: “Welcome to Your Happy Place.”

This captured not only the city’s position in the happiest country in the world but also its welcoming spirit and the idea that happiness is deeply personal — something everyone can discover for themselves.

To bring this vision to life, the brand took on a tone that embodies the ethos of “real, not perfect” — a deliberate departure from overly polished narratives to something more honest, human, and relatable. The brand was anchored by key pillars that showcased Helsinki’s unique strengths:

Belonging, where everyone feels at home; planet-friendly living, reflecting the city’s leadership in sustainability; nature, emphasizing the seamless connection between urban lifeculture and design, which shape the city’s character; tomorrow’s innovation today, highlighting its forward-thinking edge; and wellbeing, a core value that underpins the city’s way of life.

These pillars informed every aspect of the brand, creating a cohesive experience that wasn’t just visually and verbally distinctive but authentically connected to what makes Helsinki extraordinary. It’s a brand designed to resonate personally, inviting the world to experience the city in their own way.

The Strategy

The strategy for Helsinki’s brand was built around a central vision: “Welcome to Your Happy Place.”

This captured not only the city’s position in the happiest country in the world but also its welcoming spirit and the idea that happiness is deeply personal — something everyone can discover for themselves.

To bring this vision to life, the brand took on a tone that embodies the ethos of “real, not perfect” — a deliberate departure from overly polished narratives to something more honest, human, and relatable. The brand was anchored by key pillars that showcased Helsinki’s unique strengths:

Belonging, where everyone feels at home; planet-friendly living, reflecting the city’s leadership in sustainability; nature, emphasizing the seamless connection between urban lifeculture and design, which shape the city’s character; tomorrow’s innovation today, highlighting its forward-thinking edge; and wellbeing, a core value that underpins the city’s way of life.

These pillars informed every aspect of the brand, creating a cohesive experience that wasn’t just visually and verbally distinctive but authentically connected to what makes Helsinki extraordinary. It’s a brand designed to resonate personally, inviting the world to experience the city in their own way.

Brand Identity

Building on the existing Helsinki brand, we refined it to emphasise warmth, personality, and a human touch.

A handwritten inspired typography added a sense of connection, while a warm and inviting color palette reinforced a feeling of belonging. Real, raw imagery became central to showcasing authentic moments, creating an identity that feels grounded yet distinctive.

The brand expression is bold yet simple, balancing paired back everyday authenticity with more expressive moments. Handwritten typography, raw photography, and warm colors create a system that connects emotionally while allowing playful graphic accents to dial up when needed.

Brand Identity

Building on the existing Helsinki brand, we refined it to emphasise warmth, personality, and a human touch.

A handwritten inspired typography added a sense of connection, while a warm and inviting color palette reinforced a feeling of belonging. Real, raw imagery became central to showcasing authentic moments, creating an identity that feels grounded yet distinctive.

The brand expression is bold yet simple, balancing paired back everyday authenticity with more expressive moments. Handwritten typography, raw photography, and warm colors create a system that connects emotionally while allowing playful graphic accents to dial up when needed.

Brand Identity

Building on the existing Helsinki brand, we refined it to emphasise warmth, personality, and a human touch.

A handwritten inspired typography added a sense of connection, while a warm and inviting color palette reinforced a feeling of belonging. Real, raw imagery became central to showcasing authentic moments, creating an identity that feels grounded yet distinctive.

The brand expression is bold yet simple, balancing paired back everyday authenticity with more expressive moments. Handwritten typography, raw photography, and warm colors create a system that connects emotionally while allowing playful graphic accents to dial up when needed.

Tone of Voice

The tone of voice embraced Helsinki’s ethos: “real, not perfect.”

It’s approachable, relatable, and doesn’t take itself too seriously, speaking directly to audiences without over-promising or using clichés.

Confident yet warm, it flexes between straightforward and conversational to a little humorous to engage visitors, talent, and businesses in meaningful ways.

Tone of Voice

The tone of voice embraced Helsinki’s ethos: “real, not perfect.”

It’s approachable, relatable, and doesn’t take itself too seriously, speaking directly to audiences without over-promising or using clichés.

Confident yet warm, it flexes between straightforward and conversational to a little humorous to engage visitors, talent, and businesses in meaningful ways.

Tone of Voice

The tone of voice embraced Helsinki’s ethos: “real, not perfect.”

It’s approachable, relatable, and doesn’t take itself too seriously, speaking directly to audiences without over-promising or using clichés.

Confident yet warm, it flexes between straightforward and conversational to a little humorous to engage visitors, talent, and businesses in meaningful ways.

Digital Experience

The MyHelsinki website was designed to serve all target groups — visitors, talent, and businesses — offering clear and intuitive navigation for every audience.

Beyond the site, the digital ecosystem extended to social platforms like Instagram and bold new ideas, such as podcasts, to deepen engagement and share Helsinki’s story across channels.

To bring the new brand to life, we developed a launch campaign centered on a live-action film that showcased Helsinki’s unique blend of nature, innovation, and human connection. Shot on location, the film captured real moments and authentic stories, reinforcing the brand’s “real, not perfect” ethos.

Digital Experience

The MyHelsinki website was designed to serve all target groups — visitors, talent, and businesses — offering clear and intuitive navigation for every audience.

Beyond the site, the digital ecosystem extended to social platforms like Instagram and bold new ideas, such as podcasts, to deepen engagement and share Helsinki’s story across channels.

To bring the new brand to life, we developed a launch campaign centered on a live-action film that showcased Helsinki’s unique blend of nature, innovation, and human connection. Shot on location, the film captured real moments and authentic stories, reinforcing the brand’s “real, not perfect” ethos.

Digital Experience

The MyHelsinki website was designed to serve all target groups — visitors, talent, and businesses — offering clear and intuitive navigation for every audience.

Beyond the site, the digital ecosystem extended to social platforms like Instagram and bold new ideas, such as podcasts, to deepen engagement and share Helsinki’s story across channels.

To bring the new brand to life, we developed a launch campaign centered on a live-action film that showcased Helsinki’s unique blend of nature, innovation, and human connection. Shot on location, the film captured real moments and authentic stories, reinforcing the brand’s “real, not perfect” ethos.

Launch Campaign

The campaign was unveiled across key touchpoints, including Helsinki Airport and iconic locations around the city, ensuring it reached both international visitors and local audiences.

The film and accompanying visuals also extended into digital and social platforms, amplifying the brand’s reach and inviting the world to discover Helsinki as their happy place.

Launch Campaign

The campaign was unveiled across key touchpoints, including Helsinki Airport and iconic locations around the city, ensuring it reached both international visitors and local audiences.

The film and accompanying visuals also extended into digital and social platforms, amplifying the brand’s reach and inviting the world to discover Helsinki as their happy place.

Launch Campaign

The campaign was unveiled across key touchpoints, including Helsinki Airport and iconic locations around the city, ensuring it reached both international visitors and local audiences.

The film and accompanying visuals also extended into digital and social platforms, amplifying the brand’s reach and inviting the world to discover Helsinki as their happy place.

Helsinki City

Happy Helsinki: Positioning the city as a home for international travel, talent, and enterprise

Evolving the Helsinki brand and digital onboarding experience for global audiences — from website and campaigns to digital experiences.

Helsinki City

Happy Helsinki: Positioning the city as a home for international travel, talent, and enterprise

Evolving the Helsinki brand and digital onboarding experience for global audiences — from website and campaigns to digital experiences.

Helsinki City

Happy Helsinki: Positioning the city as a home for international travel, talent, and enterprise

Evolving the Helsinki brand and digital onboarding experience for global audiences — from website and campaigns to digital experiences.

Background

Helsinki Partners connects the City of Helsinki with the world, encouraging visitors, talent, and businesses to experience all the city has to offer.

Background

Helsinki Partners connects the City of Helsinki with the world, encouraging visitors, talent, and businesses to experience all the city has to offer.

Background

Helsinki Partners connects the City of Helsinki with the world, encouraging visitors, talent, and businesses to experience all the city has to offer.

Challenge

Helsinki has so much to offer — an incredible quality of life, a spirit of innovation, and a deep connection to its people — all within a country celebrated as the happiest in the world for seven years straight.

Challenge

Helsinki has so much to offer — an incredible quality of life, a spirit of innovation, and a deep connection to its people — all within a country celebrated as the happiest in the world for seven years straight.

Challenge

Helsinki has so much to offer — an incredible quality of life, a spirit of innovation, and a deep connection to its people — all within a country celebrated as the happiest in the world for seven years straight.

The Strategy

The strategy for Helsinki’s brand was built around a central vision: “Welcome to Your Happy Place.”

The Strategy

The strategy for Helsinki’s brand was built around a central vision: “Welcome to Your Happy Place.”

The Strategy

The strategy for Helsinki’s brand was built around a central vision: “Welcome to Your Happy Place.”

Brand Identity

Building on the existing Helsinki brand, we refined it to emphasise warmth, personality, and a human touch.

Brand Identity

Building on the existing Helsinki brand, we refined it to emphasise warmth, personality, and a human touch.

Brand Identity

Building on the existing Helsinki brand, we refined it to emphasise warmth, personality, and a human touch.

Tone of Voice

The tone of voice embraced Helsinki’s ethos: “real, not perfect.”

Tone of Voice

The tone of voice embraced Helsinki’s ethos: “real, not perfect.”

Tone of Voice

The tone of voice embraced Helsinki’s ethos: “real, not perfect.”

Digital Experience

The MyHelsinki website was designed to serve all target groups — visitors, talent, and businesses — offering clear and intuitive navigation for every audience.

Digital Experience

The MyHelsinki website was designed to serve all target groups — visitors, talent, and businesses — offering clear and intuitive navigation for every audience.

Digital Experience

The MyHelsinki website was designed to serve all target groups — visitors, talent, and businesses — offering clear and intuitive navigation for every audience.

Launch Campaign

The campaign was unveiled across key touchpoints, including Helsinki Airport and iconic locations around the city, ensuring it reached both international visitors and local audiences.

Launch Campaign

The campaign was unveiled across key touchpoints, including Helsinki Airport and iconic locations around the city, ensuring it reached both international visitors and local audiences.

Launch Campaign

The campaign was unveiled across key touchpoints, including Helsinki Airport and iconic locations around the city, ensuring it reached both international visitors and local audiences.