Gyaan

Enter the arena

At the core of the visual system we have what we call the arena. It functions as a framework for all brand messaging and allows for extremely dynamic compositions. The visual appeal is inspired by the geometric appeal of playing fields in various sports and sets the stage for the brand story. A bold typeface paired with an electric colour palette are key components to inspire determination and embody the winning mindset of sales.

Powered by the core insight that ‘Sales is a team sport’ — we defined the entire Gyaan experience around the attitude of the athlete and the tenacity of the team.

Giving Gyaan a truly unique and ownable platform to tell distinct stories about the possibilities its’ product unlocks for customers.